Who are Generation C? Generation C is more than an age group; they are the community of content creators bound by a passion to grow through connectivity. This isn’t just a teenage fad, it has critical mass and accounts for … Read More
The ‘Design-Led’ Approach – When is the Problem Not the Problem?
This is an introduction for anyone new to the theory of a ‘design-led’ approach, which can be applied to projects, solutions or other problem-solving exercises. Straight away the phrase ‘design-led’ makes you think of someone sketching, or some guy dressed … Read More
Think apps are dead? You’re doing it wrong.
Saying “apps are dead” is a bit like trying to eat with spoons attached to your elbows and declaring that “cutlery is dead”. … Read More
Your free iPads are killing you
Now that Facebook has effectively throttled organic reach, it’s important that the (small) percentage of your audience that you reach are on board with your brand. … Read More
Why you should ignore your advocates
You should ignore your advocates – at least for some of the time. Why? Advocates already like you, they already buy your stuff and they already tell their friends about your brand. Spend some time instead focusing on disengaged followers … Read More
Vanity metrics make you look good but value metrics make you money.
Social metrics make you feel safe; you are surrounded by charts and they are all trending upwards. There is nothing wrong with social metrics, they can give you a good measure of your brand health. But they don’t necessarily mean … Read More